Goop to Launch Paradise Row Leather Goods – WWD

The British are coming! Paradise Row, a London-based luxury leather goods brand, is set to enter the U.S. market for the first time, with Gwyneth Paltrow’s Goop offering the label’s leather tennis racket cover and ball tube holder.

Made with vegetable tanned leather and with stitch detailing, the company’s artisanal and minimalist product range includes items for the desk, such as a pencil case and laptop sleeve, and tabletop accessories, such as cutlery holders, placemats and coasters.

Prices range from 65 pounds to 395 pounds.

The brand, which launched in 2017 as a fashion and accessories company, made the jump to lifestyle and homeware in recent years in response to demand from hotels and restaurants.

Cutlery holders and a coaster from Paradise Row.

Courtesy of Paradise Row

Nika Diamond-Krendel, Paradise Row’s founder, said she had been working on the side “with businesses that really loved the leather that we use for our bags. They asked if we could do some bespoke commissions, ranging from leather tableware, leather menus, cutlery pouches and hotel keys. I thought that actually we’re a leather brand, not just a handbag brand,” she said.

Diamond-Krendel added that at the turn of 2020, “at the same time as the pandemic, I expanded the range into all sorts of leather goods.”

The decision was timely, with lockdown pushing the home category into the spotlight. In addition to using sustainable packaging, the brand offers customers the option to monogram a selection of products.

The brand is also sold at Monocle and Soho Home, and has also partnered with a series of interior designers, including Bryan O’Sullivan Studio, to create bespoke products for clients.

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